Noble Root is a woman owned business in Portland, Oregon specializing in edible and ecological landscapes. Through educating clients and building spaces that reinforce the principles of conservation and the part we all play in that, Noble Root helps to design and build the perfect garden for each family. The branding focuses on Noble Root's four P's: People. Pollinators. Plants with Purpose to pack the branding with meaningful iconography and details.
The logo mark holds a lot of symbolism and each component was created with special consideration to meaning and relevance to Noble Root and their mission.
The Number Four (seeds) represents the seasons and the four Ps: People, Pollinators, Plants with Purpose
The Hummingbird represents pollinators, messengers, travelers, hope, beauty and joy
The Hand represents offering and is positioned in the Gyan Mudra position which symbolizes wisdom and knowledge
The Plant is Scarlet Sage, a plant that attracts pollinators such as hummingbirds and is drought tolerant
All of these combine to form a circle that represents the sun, balance, unity, and the cycle of life
The custom lettering for 'Noble Root' was developed as a unique mark that pulled inspiration from illuminated text specifically seen in the N and E letterforms. Rounding the letterforms in unexpected ways modernizes the forms and unifies the text and creates visual interest.
